The Dinner Ladies have been the saviours of the what's-for-dinner conundrum since 2007.  This ongoing project involves copywriting across all socials, EDM, website, ads and recipe descriptions, reminding their time-poor customers that dinner is already ready and waiting from them in the freezer. The TOV was crafted by the team at Universal Studios and now rolls out across all The Dinner Ladies channels, delivering quick witted, shamelessly informal, practical and to-the-point copy everywhere The Ladies go. 

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